Last Friday night, Tracey Noonan and Dani Desroches, the mother daughter team and co-owners of the Wicked Good Cupcakes appeared on ABC’s “Shark Tank” and got the alias “Mr. Wonderful,” Kevin O’Leary, to invest $75,000 in their little business based out of Cohasset, MA. This, however, was not the first time the company has made waves. In early 2012, “Cupcakegate” created a national commotion, after a woman got stopped by TSA while trying to take her cupcake in a jar through airport security. The resulting press helped increase sales on this clever company’s take on cupcakes, which puts layers on frosting and cake inside mason jars that can last up to 10 days without refrigeration.
Tomorrow, Wicked Good Cupcakes opens its second location, its first in Boston, in an area that receives more yearly visitors than Disney World–Quincy Market! The new addition to the plethora of cupcake shops that already inhabit the Hub brings with it their own creative spin and lots of buzz thanks to their recent appearance on primetime.
This is also not the first time that a New England company has appeared on the Friday night reality show. Last season, Barbara Corcoran invested $55,000 for a 15% stake in Cousins Maine Lobster, which helps bring succulent lobsters and lobster dishes to folks across the country, including lobster mac and cheese, lobster pot pie, and lobster rolls.