Last Friday night, Tracey Noonan and Dani Desroches, the mother daughter team and co-owners of the Wicked Good Cupcakes appeared on ABC’s “Shark Tank” and got the alias “Mr. Wonderful,” Kevin O’Leary, to invest $75,000 in their little business based out of Cohasset, MA. This, however, was not the first time the company has made waves. In early 2012, “Cupcakegate” created a national commotion, after a woman got stopped by TSA while trying to take her cupcake in a jar through airport security. The resulting press helped increase sales on this clever company’s take on cupcakes, which puts layers on frosting and cake inside mason jars that can last up to 10 days without refrigeration.
Tomorrow, Wicked Good Cupcakes opens its second location, its first in Boston, in an area that receives more yearly visitors than Disney World–Quincy Market! The new addition to the plethora of cupcake shops that already inhabit the Hub brings with it their own creative spin and lots of buzz thanks to their recent appearance on primetime.
This is also not the first time that a New England company has appeared on the Friday night reality show. Last season, Barbara Corcoran invested $55,000 for a 15% stake in Cousins Maine Lobster, which helps bring succulent lobsters and lobster dishes to folks across the country, including lobster mac and cheese, lobster pot pie, and lobster rolls.
Reality stars have been invading the Hub this month, with shows filming in almost every neighborhood around town. Further solidifying Boston’s status as a major player in the television industry, earlier this week, the Boston Cable Show was held at the Boston Convention and Exhibition Center. The expo kicked off on Sunday, May 20th and is concluding later today.
The event featured exhibitors from all the major cable networks and channels, including the Oprah Winfrey Network, offering previews of new shows and technologies, informative talks, and plenty of free samples and swag. Chris Matthews, host of MSNBC’s “Hardball with Chris Matthews”
Erin Burnett, chief business and economics correspondent for CNN, Julia Boorstin, media and entertainment reporter for CNBC, John King, chief national correspondent for CNN, Piers Morgan, host of “Piers Morgan Tonight.” and Maria Elena Salinas, co-anchor of “Noticiero Univision,” are just a few of the famous faces that made appearances, signed autographs, and held talks.
Even a number of high profile reality stars attended the 5 day event, including Kris and Bruce Jenner and Khloe Kardashian Odom, from “Keeping Up With the Kardashians,” Mark Cuban from ABC’s “Shark Tank,” ESPN anchor Terry Francona, MSNBC’s Rachel Maddow, and members of the cast of “The Real Housewives of New Jersey.”
The Kardashian clan, never a group to go anywhere without cameras in tow, reportedly spent some time in the Hub outside of the conference, filming scenes for their popular E show that, according to Bruce Jenner, involved the usual hijinks and something about a duck. Could the Kardashians have commandeered one of our city’s infamous Duck Boats? Did mama Kris Jenner pose for a cute portrait with the “Make Way for the Ducklings” statues in the Public Garden? Perhaps we’ll find out in the upcoming season!
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